Kwese Sports continues to push the boundaries of pay Television. The National Basketball Association (NBA) together with Kwesé Sports, a division of Econet Media, recently announced the launch of www.nba.com/africa. The site is NBA’s new official online destination in sub-Saharan Africa. The site is poised to provide African fans with the largest online NBA coverage in the history of sub-Saharan Africa. The broadcast will include video highlights, news, stats and scores, original digital content. NBA games will be streamed live on the new website.
According to Kwese Sports, the new site will serve as the premier destination for coverage of African NBA players. The website will also provide highlight NBA events and grassroots initiatives across the continent, including Jr. NBA programs and Basketball without Borders Africa camps.
“Our new official destination in partnership with Kwesé Sports will greatly expand our digital footprint across Africa,” said NBA Vice President and Managing Director for Africa, Amadou Gallo Fall. “The website will provide fans in sub-Saharan Africa with more digital content than ever before, including localized content about our initiatives throughout the continent.”
“As we add new programming to our portfolio, we want to ensure we acquire the best in global sports content,” said Econet Media CEO Joseph Hundah.
Airing of the NBA matches begins today in all sub-saharan countries.
The NBA has a long history in Africa. A record 10 African players in the 2015-16 NBA season. Another five African players were selected in the 2016 NBA Draft. The league opened an African headquarters in Johannesburg, South Africa, in 2010. On August 1, 2015, Ellis Park Arena in Johannesburg hosted NBA Africa Game 2015, the first NBA game on the continent, in a Team Africa versus Team World format. For more information on the NBA in Africa, fans can visit www.NBA.com/Africa; Facebook.com/NBAAfrica and Twitter @NBA_Africa.
Thoughts on Kwese Sports
Kwese Sports continues to be disruptive in the pay TV scene in Africa. The industry has been dominated by DSTV for many years now. No longer the case as we know it. The past few months have seen Kwese make major moves and signing major deals with various content creators. The disappointing thing is all this is kind of happening outside Zimbabwe. One would naturally think since Strive Masiyiwa is from around then Zimbos would enjoy these fruits. Well, for a number of petty reasons that is not the case. However Kwese seems to be doing a fantastic job through and through!