Now as a digital media consultant, my very first port of call is research. Research competition, research the best-performing pages and take a play out of their game book to see what to apply to the pages I manage.
Naturally, one has to crawl the internet looking for resources that offer data and insight into some of these pages. Upon research, one very interesting site came up called, Social Bakers. Social Bakers basically breaks down statistics for different social media platforms based on their industry and country. I wanted to see which of the pages in Zimbabwe were the most followed. First one was Mufti Ismail Menk with 2,131,848 fans. No problem there, he’s a well-known Islamic scholar with fans from Zimbabwe, UK, Malaysia, Pakistan, and India. The second highest page, however, was Strive Masiyiwa with 1,928,781 followers on his Facebook page. Now we all know who he is, I wouldn’t have thought twice about it until I looked at the breakdown of fans:
Fake online fans?
What’s interesting is not that he has fans from around the world, nor that he has fans from outside the country. What’s interesting is the sheer volume of fans from India, Ethiopia, and Nigeria. I don’t really think it’s too far-fetched to assume that people from these countries know who Strive Masiyiwa is. But his counterpart, Aliko Dangote, only has 350,000 followers on Facebook. Strive has more Facebook fans than Wizkid. Now I wanted to cross check my findings and checked his Twitter profile which has 109, 000 followers, a meager 17% of his Facebook followers. One could argue then that maybe you didn’t want to receive the same update from him twice. One could even argue that the sheer population of India and Nigeria are way more than that of Zimbabwe, thus justifying the sheer volume of followers. Who knows? People of Nigeria, India and Ethiopia? Speak up, please?
What exactly does this mean?
Now, this is not to say that he bought followers, the research was just interesting. Everyone in the digital media industry knows that if you want to buy fans, the cheapest ones come from some of those countries. Now is it illegal to buy Facebook fans? No. It isn’t. Strive Masiyiwa has become an integral part of global change nowadays, it’s important that his public profile reflects this. Either he has a super team of digital media managers that were able to pull this feat off in a year, or…the other thing, which shall not be mentioned.
Want to grow your Facebook Page?
If you are looking for ways to organically grow your page, monitor your engagement, post interesting content, actually talk to your fan base. You can even pay Facebook to advertise your content. Remember the growth of a page is a slow and steady marathon. You want to be able to cultivate a real fan-base who is actually interested in your products or content. All that being said, I liked Strive Masiyiwa’s Facebook page, some good insights there, hehe he.
Here are some other statistics for pages in Zim, just for just.