Kwese TV has won the FIFA 2018 World Cup broadcasting rights alongside 4 other broadcasting powerhouses in Sub-Saharan Africa. Kwese will become the largest free-to-air broadcaster in Africa to cover one of the most watched sporting events in the world. FIFA announced in a blog post today that Econet Media would be allowed to broadcast in all Sub-Sahara countries excluding South-Africa where SABC and Supersport are a stronghold. StarTimes and CANAL+ are the other two broadcasters who will air the FIFA World Cup 2018.
Kwese Sports becomes only the first broadcaster in African history to air the FIFA World Cup to more than 40 countries for free. Kwese will also share Pay-TV spoils with DSTV’s Supersport who have played quite the monopoly for a long time in most parts of Africa.
Econet Media has in the last few months been running riot with them shaking up the broadcasting space in Africa. Through Kwese the company has secured a whole bunch of exclusive broadcasting rights from some of the biggest content producers from all over the world. Kwese’s innovation and free-to-air strategy have made the broadcaster quite the force to reckon with and effects are already being felt with the likes of DSTV already showing symptoms of being affected by the move.
While Kwese has penetrated the most parts of Sub-Saharan Africa, the broadcaster is still yet to get a broadcasting license in Zimbabwe. Strive Masiyiwa, the Econet chairman has mentioned in the past how the company has spent more resources in Zimbabwe than all the other countries combined in just trying to acquire the broadcasting license. It really is unfortunate that Kwese TV could not be launched in Zimbabwe first even though it is a ‘brainchild of the country.’